3 Rules For Making Effective Business Cards

Networking is an active and effective part of any business, whether you provide a specified product or series of products, or provide a service to your customers. Utilizing tools to optimize your customer base and network connections is therefore a crucial factor that directly affects the success of your business. Perhaps the simplest, and yet most effective of these tools is your business card.

Business cards come in a huge variety of sizes, colors, and fonts, and offer you the ability to put your name and your company brand out into the marketplace. However, choosing the appropriate format for your business cards can make or break your success in rallying customers to your products or service. In order for you to design the most professional and effective business card possible, here are _ rules you should consider in their design.

1. Keep it simple

Business cards are a great way for you to market your company and product, but one thing to be aware of when you are designing your cards is information overload. Loading up your cards with as much information as possible by reducing the font is a surefire way to cause your prospects to loose interest in what they are reading and therefore less likely to do business with you.

Stick to the most basic information: your name, company name/logo, phone number, and email address. If you can fit in your company slogan without the rest of the content appearing too squished together, that is fine too, but you may also considering using both the front and back of the card, the front for your personal information and the back for the company branding.

2. Keep it legible

Your business cards will have little or no value whatsoever if your prospects and potential referral connections cannot read the information provided on the card. Avoiding darker shades and a variety of funky-looking fonts keeps your business cards appearing clean and professional, and does not deter the reader from focusing on the company and on you as a professional.

Keeping the color scheme of your business card simple and free of intricate designs and shading also goes a long way in promoting your business and encouraging brand recognition. That being said, you should not feel obligated to have to use up every inch of the white space on your card. Having some space on the card for prospects to write notes on, as well as having a legible finish (avoid using high-gloss or laminate) and color scheme (you can’t write notes against a black backdrop) can also drastically affect the effectiveness of your business card.

3. Consider professional finishing options 

Finding an effective way to make your business cards stand out can do a lot to draw you business, but it can also hinder your efforts if you do not keep the design appropriate for the customer or relevant to your brand. Some people use a variety of sizes, textures, folds, and more specified designs like round-corners in order to stand out in a crowd. Just be sure to avoid sacrificing useful information for illegible design.

Having your business cards professionally printed will also go further in helping you to acquire new business leads than simply printing them yourself at home. Cards that are printed on perforated paper using an inkjet printer tend to come off as cheap and unprofessional. You can also spend much more money on ink and paper than you would paying a professional company a small fee to print out a specified number of cards.

When it comes to handing out business cards, you want to take the time to ensure you are handing out something that you are proud represents your business and company name. Take the time to consider a clever, but professional-looking design that gets your name across and doesn’t appear as though a child designed it (unless of course your business pertains to some sort of children’s product), and then wait for the leads to start rolling in!