6 Must-Read Books for Every Salesperson


Every salesperson needs an inspiration, something that would motivate him to succeed. These five books written by sales experts are exactly what a salesperson needs to read. They'll help you form your key objectives and inspire you to move your product or services like never before.

1. Secrets of Closing the Sale by Zig Ziglar

Written by a world-renowned motivational speaker, this book has proven methods with real-life illustrations to help you succeed in sales. It includes 100 creative closes that you can use. The book teaches you to overcome the reasons why people hesitate to buy. Secrets of Closing the Sale is a compilation of everything the author knows about Sales. This is highly recommended for beginners.

2. The Magic of Thinking Big by David Schwartz

This book by a professor and president of a consulting firm will teach you how to set and exceed your goals. It provides methods to help you sell better and most importantly help you find happiness and achieve peace of mind.

3. The Psychology of Selling by Brian Tracy

If you’re still not confident about your selling skills, this book is for you. Also available in audio format, the book shows you “The inner game of selling.” Sometimes you don’t always focus on getting the sale, but on cultivating relationships with buyers. You will learn the fundamentals of selling that every novice and seasoned seller should know.

4. Little Red Book of Selling by Jeffrey Gitomer

This short book written by another salesman will tell you that it’s all about you and your attitude towards selling. That age-old advice is true: Believe in yourself and your products. Otherwise, you won’t succeed.

5. Go For No! Yes is the Destination, No is How You Get There by Richard Fenton

The book follows on a fictional story of Eric Bratton, a copier salesman who wakes up one morning clueless of where he was. He was 10 years into the future, already a successful salesman if he learns to overcome his fears. This book looks at failure with new eyes. It teaches you the importance of celebrating failure in the same way you celebrate success. The book shows you how to overcome your fear of failure and failing.

6. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Pitching is just as important as closing. This book discusses an important method to help you sell anything – an idea, a product, a service, or even getting a salary increase. It’s almost impossible to fail if you know how to deliver a winning pitch. This book shows you how.

Setting goals, understanding sales, pitching a product, and closing the sale are vital to a salesperson’s success. Read these six books and watch your sales skyrocket.