Once You POP, You Can’t Stop!

I always remind clients of this one thought, “You CAN control your first bite, however all bets are off after your first bite.” What do I mean by this? Think of the age-old slogans by companies:

  • “Once you pop, you can’t stop,” from Pringles. Meaning when you open the container, in this case, pop the cylinder top, you cannot stop eating our product. Therefore, you will over consume our chips.
  • “Bet you can’t eat just one,” from Lays potato chips. Meaning that Lays is challenging you to try to eat only one potato chip. They confident that you will not be able to stop over consuming their potato chips.

Some bakeries even have their own coined phrases.

  • “A little bliss in every bite,” meaning to maximize your capacity of bliss, you are to consume every bite of our product.
  • “Making your life sweeter one bite at a time,” implying that to get your life sweeter or closer to ideal, you need to have multiple bites of our product.
  • “Because every cake has a story to tell.” Since everyone loves a good story, not only do you need to consume a variety of cakes, you must finish the cake to “finish” the story.

The point is, marketing is trying to convince you, even challenge you, to over consume their products.

What are you in control of?

The first bite. You are in complete and total control over the first bite. What happens after the first bite? Science Alert explains,

To start with, we first need to understand what sugar is. Sugars are a class of carbohydrates that are found throughout our common foods and drinks. There are the usual suspects, such as glucose, fructose, and sucrose. But lactose, dextrose, and starch are also all forms of sugar.

So what happens when you have a mouthful of something sugary? The first thing that happens is that the sweet taste receptors on your tongue fire up. This sends a signal up your brain stem and to the cerebral cortex, which is the region that processes all our tastes. From here, the cerebral cortex signals the brain's reward system through a series of chemical and electrical pathways, to basically answer a single subconscious question for your body: should I do that again?

What are you to do?

Understand that you are in complete control of your appetite prior to your first bite of foods with sugar. What happens to you after the first bite is your brain’s reward system is hijacked and now all you want to do is, eat that again! Remember, you are in complete control up until your first bite, after that, your body just wants one thing…sugar!

For information on 1-on-1 Personal Training or Nutrition Coaching, feel free to contact me at szahn@lifetimefitness.com.


Steven Zahn
ACE Certified Personal Trainer
NASM Certified Personal Trainer
Pre and Post Partum Certified
Dragondoor Publications: HKC Russian Kettlebell Certified
Szahn@lifetimefitness.com